Keyword research involves identifying the most relevant and valuable keywords to target in order to optimize website content. On-page optimization refers to optimizing individual web pages to improve their search engine rankings by optimizing meta tags, headings, content, and other on-page elements. Backlink building is the process of acquiring high-quality links from other websites to improve a website’s authority and search engine rankings. SEO audit involves assessing and analyzing a website’s SEO performance, identifying areas for improvement and optimization. Organic traffic refers to the traffic generated from search engine results pages (SERPs) without paid advertising, which is a vital metric for measuring the effectiveness of SEO efforts.
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