A one-month Online Marketing Training Program
Week 1: Digital Marketing Fundamentals
– Module 1.1: Introduction to Digital Marketing
– Definition and importance of digital marketing
– Brief history of digital marketing
– Overview of digital marketing channels
– Module 1.2: Understanding Your Target Audience
– Identifying and understanding your target audience
– Creating buyer personas
– Understanding customer journey and touch points
– Module 1.3: Setting Digital Marketing Goals and Objectives
– Setting SMART digital marketing goals
– Understanding key performance indicators (KPIs)
– Creating a digital marketing strategy
Week 2: Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
– Module 2.1: Introduction to Search Engine Marketing (SEM)
– Understanding SEM and PPC advertising
– Creating effective ad copy and landing pages
– Understanding Google Ads and campaign setup
– Module 2.2: Search Engine Optimization (SEO) Fundamentals
– Understanding SEO and ranking factors
– Keyword research and optimization
– On-page optimization and technical SEO
– Module 2.3: Link Building and Local SEO
– Understanding link building and off-page SEO
– Creating high-quality backlinks
– Local SEO and Google My Business optimization
Week 3: Social Media Marketing and Email Marketing
– Module 3.1: Introduction to Social Media Marketing
– Understanding social media platforms and audiences
– Creating effective social media content
– Understanding social media advertising
– Module 3.2: Social Media Marketing Strategy and Campaigns
– Creating a social media marketing strategy
– Understanding social media metrics and analytics
– Running social media contests and campaigns
– Module 3.3: Email Marketing Fundamentals
– Understanding email marketing and its importance
– Building and segmenting email lists
– Creating effective email campaigns and automation
Week 4: Content Marketing, Analytics, and Optimization
– Module 4.1: Introduction to Content Marketing
– Understanding content marketing and its importance
– Creating effective content marketing strategies
– Understanding content formats and channels
– Module 4.2: Content Creation and Distribution
– Creating high-quality and engaging content
– Understanding content distribution channels
– Repurposing and updating content
– Module 4.3: Digital Marketing Analytics and Optimization
– Understanding digital marketing analytics and metrics
– Using Google Analytics and tracking codes
– Optimizing digital marketing campaigns for better ROI
COST:N150,000.00 Per Participant
*Certificate
Call 08069726452 for Registration
